Tag Archives: neuroscience

Time for a helicopter ride?

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A good strategy, one that has looked at the external environment and developed key business objectives based upon what is happening in your industry or market place, relies heavily on the resources you have available to aid implementation. Your strategy … Continue reading

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Fall in love …again!

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I’ve found  that as your business becomes more established and responds to market conditions, the original vision and plan you had for your business can get lost. Sometimes you can be so busy working in the business that you forget … Continue reading

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Your Hungry, Hungry Brain

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Most of what makes us who we are is the result of the interaction of our genes and our experiences. In some cases the genes are more important, while in others the environment is more crucial. Genes set boundaries for … Continue reading

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Your Brain And How It Works (& why it does the things it does!)

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The brain remains the last great unconquered frontier of science. For years scientists have probed the brain for clues  that might shed light on its mysterious workings. New functional brain scanning machines are opening up the territory of the brain. … Continue reading

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Forget NLP, EI, psychology – Know yourself and be a better sales person!

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If you understand brain basics you can sell more! All selling is a brain-to-brain process. As much as 95% of our decisions are made by the subconscious mind. Effective selling is the lifeblood of any organisation but, increasing competition and … Continue reading

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Don’t Miss our 1 day Adaptive Selling Workshop

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The traditional ways of selling are no longer always effective. Buyers have changed the way they buy. With information freely available online, buyers now research what they need extensively before they will even consider taking your sales call, yet alone … Continue reading

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Buying is evolving, sales must master or risk being left behind.

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Established and traditional ways of selling are no longer always relevant in today’s market. Modern buyers have changed the way that they buy. With the availability of information online buyers now research their requirements extensively before they will even consider … Continue reading

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Happy, Healthy and Successful…how do you achieve that then?

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Human beings are perhaps healthiest, happiest, and most successful when they are engaged in ‘suitable’ work i.e. when they can use and be rewarded for using their own natural, behavioural preferences in an environment which both supports and rewards those … Continue reading

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Don’t gamble with recruitment decisions – use neuroscience to make the right choices!

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To be effective, recruitment must comprehensively assess both eligibility and suitability, and provide an overall measurement from that assessment. Experience shows that the traditional HR approach tends to deal with the ‘eligibility’ factor effectively, but little, if any, thought is … Continue reading

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How a lemon can help you change your behaviour!

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The Lemon Exercise If you mange to ‘get this’ you will be on your way to creating the kind of life you want to live. This exercise demonstrates the amazing impact our thoughts have on our physiology. It will demonstrate … Continue reading

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