Tag Archives: neuroscience

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The traditional ways of selling are no longer always effective. Buyers have changed the way they buy. With information freely available online, buyers now research what they need extensively before they will even consider taking your sales call, yet alone … Continue reading

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Buying is evolving, sales must master or risk being left behind.

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Established and traditional ways of selling are no longer always relevant in today’s market. Modern buyers have changed the way that they buy. With the availability of information online buyers now research their requirements extensively before they will even consider … Continue reading

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Happy, Healthy and Successful…how do you achieve that then?

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Human beings are perhaps healthiest, happiest, and most successful when they are engaged in ‘suitable’ work i.e. when they can use and be rewarded for using their own natural, behavioural preferences in an environment which both supports and rewards those … Continue reading

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Don’t gamble with recruitment decisions – use neuroscience to make the right choices!

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To be effective, recruitment must comprehensively assess both eligibility and suitability, and provide an overall measurement from that assessment. Experience shows that the traditional HR approach tends to deal with the ‘eligibility’ factor effectively, but little, if any, thought is … Continue reading

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How a lemon can help you change your behaviour!

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The Lemon Exercise If you mange to ‘get this’ you will be on your way to creating the kind of life you want to live. This exercise demonstrates the amazing impact our thoughts have on our physiology. It will demonstrate … Continue reading

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Do you make these mistakes when faced with conflict?

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In all organisations there are groups and individuals competing for resources or influence. Whether at individual, group or at organisational level, there are a wide range of differences in priorities, values and opinions. The question of whether conflict should exist … Continue reading

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Do you make this mistake?

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A lot of sales people thing I’m nuts when I advise them to engage with prospects that are not currently looking for their particular solution. Surely it makes sense to be selling to prospective clients that know what they want … Continue reading

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If you don’t prospect now you’ll hate yourself later!

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You know you need to prospect but something is holding you back. You really want to be successful in sales and everyone tells you that cold calling is the only real way to engage with potential clients if there is … Continue reading

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8 ways to understand Body & Language

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There is so much nonsense written about body language that it’s not surprising that many sales guys have given up trying to get to grips with it and gone ‘au naturel’ – just relying on their own common sense and … Continue reading

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6 questions to ask yourself about team management.

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In these challenging economic times there is a tendency for executives and managers to ‘bring out the stick’ to drive improved performance and commitment from staff.  Neolithic managers that proclaim about their staff “they’re lucky to have a job at … Continue reading

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