Tag Archives: neuroscience

Your Hungry, Hungry Brain

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Most of what makes us who we are is the result of the interaction of our genes and our experiences. In some cases the genes are more important, while in others the environment is more crucial. Genes set boundaries for … Continue reading

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Your Brain And How It Works (& why it does the things it does!)

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The brain remains the last great unconquered frontier of science. For years scientists have probed the brain for clues  that might shed light on its mysterious workings. New functional brain scanning machines are opening up the territory of the brain. … Continue reading

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Forget NLP, EI, psychology – Know yourself and be a better sales person!

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If you understand brain basics you can sell more! All selling is a brain-to-brain process. As much as 95% of our decisions are made by the subconscious mind. Effective selling is the lifeblood of any organisation but, increasing competition and … Continue reading

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Don’t Miss our 1 day Adaptive Selling Workshop

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The traditional ways of selling are no longer always effective. Buyers have changed the way they buy. With information freely available online, buyers now research what they need extensively before they will even consider taking your sales call, yet alone … Continue reading

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Buying is evolving, sales must master or risk being left behind.

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Established and traditional ways of selling are no longer always relevant in today’s market. Modern buyers have changed the way that they buy. With the availability of information online buyers now research their requirements extensively before they will even consider … Continue reading

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Happy, Healthy and Successful…how do you achieve that then?

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Human beings are perhaps healthiest, happiest, and most successful when they are engaged in ‘suitable’ work i.e. when they can use and be rewarded for using their own natural, behavioural preferences in an environment which both supports and rewards those … Continue reading

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Don’t gamble with recruitment decisions – use neuroscience to make the right choices!

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To be effective, recruitment must comprehensively assess both eligibility and suitability, and provide an overall measurement from that assessment. Experience shows that the traditional HR approach tends to deal with the ‘eligibility’ factor effectively, but little, if any, thought is … Continue reading

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How a lemon can help you change your behaviour!

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The Lemon Exercise If you mange to ‘get this’ you will be on your way to creating the kind of life you want to live. This exercise demonstrates the amazing impact our thoughts have on our physiology. It will demonstrate … Continue reading

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Do you make these mistakes when faced with conflict?

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In all organisations there are groups and individuals competing for resources or influence. Whether at individual, group or at organisational level, there are a wide range of differences in priorities, values and opinions. The question of whether conflict should exist … Continue reading

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Do you make this mistake?

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A lot of sales people thing I’m nuts when I advise them to engage with prospects that are not currently looking for their particular solution. Surely it makes sense to be selling to prospective clients that know what they want … Continue reading

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